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Marketing efficiency and price hikes boost P&G revenue | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Christopher Lombardo

Procter & Gamble is reporting “improved marketing efficiency” as one of the reasons the company topped quarterly earnings and revenue expectations. But the focus on efficiency also came with a major hike in overall ad spending.

http://strategyonline.ca/2023/07/31/marketing-efficiency-and-price-hikes-boost-pg-revenue/
 

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